Aaron M. Heier, freelance writer, marketer & social media specialist, is a seasoned communications professional with specific expertise in the entertainment, food/beverage, travel/tourism, hospitality, luxury lifestyle and retail industries.
Heier has earned numerous accolades for his work including Bulldog Reporter, Public Relations Society of America (PRSA) Silver Anvil, PRSA Los Angeles PRism, PRSA San Diego Silver Bernays and National Lesbian & Gay Journalist Association (NLGJA) awards. He has led successful marketing campaigns for some of the world’s most recognized brands including: Bravo TV, House of Blues, W Hotels, Marriott, Hilton, Ritz-Carlton, Hard Rock, MTV, Viacom, Saab, Vans, Louis Vuitton and Virgin to name a few. In 2002, he was honored as one of San Diego’s “40 Under Forty” by San Diego Metropolitan magazine. The award pays tribute to the city’s brightest young executives, entrepreneurs and civic leaders who emerge prominently in their careers, social activities and philanthropic endeavors.
With experience that extends globally, Heier has worked on several projects throughout Europe, Canada, Australia and the Eastern Caribbean Islands as well as Southern California and New York. His background includes agency, in-house and freelance experience. Before branching out on his own, Heier spent eight years as one-half of the successful marketing duo Heier Joyce, working with business partner Michele Joyce. Prior to that, he was Director of Public Relations for one of San Diego’s leading integrated marketing agencies, Bailey Gardiner Inc. Prior to joining BGI, he was a freelance media relations consultant working with select hospitality, retail and entertainment clients in both the US and UK.
Before moving to San Diego, Heier spent eight years in Los Angeles where he served as Vice President of top-ranked PR agency, Murphy•O’Brien Communications, Director of Corporate Communications for a major Hollywood entertainment conglomerate and Account Supervisor at two of the city’s most established public relations firms.
Rounding out his creative talents, Heier is also an accomplished screenwriter, ghost writer and freelance writer whose feature articles and reviews have been published internationally in outlets such as Biography, Detour, Esquire, Cargo, Men’s Perspective, The Big A, Music Stand, San Diego Magazine, Pacific San Diego, AOL.com, AskMen.com and HGTV’s top-ranked web portal, FrontDoor.com. He is a past Board Member of AIDS Walk San Diego, the Entertainment Publicists’ Professional Society (EPPS) and is President Emeritus of Stonewall Citizens’ Patrol.
A staunch advocate of volunteerism, Heier devotes much of his free time to helping mentor gifted young writers through various workshops and community arts programs and volunteers extensively for Habitat for Humanity, the San Diego LGBT Community Center, ARC of San Diego and Stonewall Citizens’ Patrol. He’s received Congressional commendation for his community service, is a four-time Nicky Award Winner for Outstanding Community Volunteer and continues to work closely with the LGBT community serving as the Client Services Coordinator for the San Diego LGBT Community Center, a position he’s held since 2008. Currently, Heier is the co-owner of He Said / sHe Said (www.hsss.tv), an award winning and internationally recognized online entertainment blog and weekly talk show that he has co-hosted with popular drag personality Ophelia Later since 2010.